These labels are on display at the new and wonderful West Virginia State Museum, where I could happily spend days and days. If you live near Charleston, go there! You will love it. And, if you visit West Virginia, this should be on your must-see list of destinations.
But the labels got me to thinking: One day, I suppose, the likes of Lipitor and Prozac will seem as quaint and ineffectual to someone as these so-called medicines do to us. Not that I would want to return to the yesterday’s medical cabinet. Just the same, I can’t help but think that, while medical science may have advanced considerably, medicine bottle labels have deteriorated drastically. Why can’t we have meds with fun drawings on them? Or, given the advances in the graphic arts, medicine bottles with holograms and flashing lights? Or, for heavens’ sake, why don’t medicine bottles text you and tell you it’s time to take your Lipitor?
Entrepreneurs out there…that was a pretty good idea, actually. And http://www.text-o-medic.com is available. Call me when you need a logo design for that. I will make a pretty drawing of Dr. B.W. Hair with his iPhone.